Social media optimization (SMO) is now a majorly important tool and lifestyle part of new generation, connecting communities, bringing public on digital platform and generating visibility or publicity to give exposure of a product, brand, individual etc. to a large part of online users. Some of the social media methods includes bookmarking, public news, RSS feeds and through thousands of social media websites. The role of SMO is very similar to SEO as both tools of online marketing generates traffic and publicity or views for websites.
Social media optimization is one of the best way or technology of viral marketing and mouth publicity with the help of social networking sites, sharing content, images, videos and websites.
SMO has changed the way of marketing or branding that has totally changed the ways or methods which are used from a long time and not that mutch transparent and effective as social media is now.